Perhaps one of the most overlooked elements of doing business in general – let alone online – is the importance of having a meaningful logo design. Many Internet marketing gurus will tell you not to waste your time or money producing a logo. But, if you are promoting a company on the web, a good logo is a vital ingredient: It helps you communicate a lot about your business to a website visitor in a fraction of a second. When people see your logo (or lack of one), they can immediately rate various elements of your business in their minds. This act of evaluation might even occur in their subconscious.
Ability to create or innovate
Enthusiasm for your product